What work were you doing previously?
I was an associate brand manager with Activision, the largest video game publisher in the world.
What are you doing now?
I'm a market researcher.
I focus on qualitative market research – focus groups – and I'm a sole practitioner.
Why did you change?
I made the change because I wanted control over my professional life.
Working for a large company like Activision taught me a lot, but my salary had a low ceiling and my time was not my own.