Careershifters blog

Elle Luna's 'The Crossroads Of Should And Must'

The crossroads of should and must

Do you feel like you're doing what you 'should' be with your career, rather than what you truly want to do? In The Crossroads of Should and Must, Elle Luna explains how to create greater fulfilment by steering your own course. Here's what Louise FitzBaxter thought of the book.

From Communications to Brand Storytelling

Image of Lucy Eckley

"Each night, I would sit down at the computer and search for a job that didn't exist. It was exhausting and soul destroying." Instead, Lucy Eckley decided to design her own career. It's taken longer than she expected, but here's how she's doing work that combines her passions with the flexibility and freedom she was looking for.

From Telecoms to Weddings

Image of Ilaria Petrucci

"I was making myself ill by keeping myself stuck in a job I didn't like. I knew I had to do something." Ilaria Petrucci didn't make one big shift. Instead, she did it in stages – easing her way out of her corporate job and into her own business. Here's how she made it happen.

From Snowboards to Baby Products

Image of Mark Harries

"I didn't want to work for anyone else anymore. Also, I calculated the number of hours a year that I was spending commuting. It was insane!" Here's how Mark Harries launched out on his own, reclaimed his family time, and learned some tough lessons along the way.

From TV to Own Businesses

Image of Sarah Best

When her role was made redundant, Sarah Best took the chance to strike out on her own. Now she runs a consultancy drawing on her previous experience, while also nurturing a more creative sideline business. Here, she shares how she's using a staged shift to finance where she wants to be long term.

From Employment to Self-Employment

Image of Alistair Gill

Some people aren't cut out to work in a corporate environment. Alistair Gill was one of them. Though he regrets not doing it sooner, he's now been able to transfer his analytical and business skills into working for himself – and getting the control over his destiny that he wanted. Here's how he did it.