Tags: personal branding

Selling yourself to the max is beneficial at any stage of the economic cycle but is essential in times of financial uncertainty. Career Coach Helen Slingsby outlines key ways to beat the competition and land the perfect job. More

Do you dread the question 'so what do you do?'. Do you do a variety of jobs and struggle to find a way to describe your career in a nutshell? Knowing how to identify ourselves is key to career success. Henrietta Bond, a communications consultant and career coach, introduces the notion of 'personal branding' and how it can help you identify what it is you 'do'. More